Obsolete? Or Just in Need of Recalibration? A B2B Business Owner Gut Check.
Yesterday I re-read Chapter 5 of The New Small by Phil Simon because I was writing a book review. And I kept thinking about you, Business Partners/Solutions Providers/Value-Added Resellers. Simon has...
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B2B Marketing – Change Must Happen and the Reaction to those 3 Radical Words
It’s only human, that when threatened with dire consequences, we revert back to behaviors that have worked for us in the past. While it’s understandable, it’s not effective. It’s not going to remedy...
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Best of Both Worlds with Duct Tape Marketing
On September 20, Duct Tape Marketing will be kicking off a 6 month, online program called Marketing Catalyst. This is a great program for business owners who would like to improve their marketing but...
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B2B Marketing – Your Prospects Prefer to Qualify Themselves
It’s a familiar story. A business owner is consumed with working in the business and when a break in the action comes, takes a breath and begins to think about working on the business. I recently had...
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B2B Marketing – Get Clients With These 7 Steps That Build Awareness,...
The purpose of B2B marketing is to get clients, pure and simple, no argument. How to execute B2B marketing to get clients is where the argument on tactics becomes heated. Here are some low cost, high...
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B2B Marketing – Is Distraction Marketing Keeping You From Getting More Clients?
About a month and a half ago, I upgraded from the free version of Words With Friends (WWF) to the paid app. It could be a difference between the paid version and the free version or it could be that...
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B2B Marketing – Marketing Miracles and Other Fairy Tales
There are as many distractions for business owners trying to grow their business as there are food temptations and excuses not to go to the gym for dieters. Great results require discipline and hard...
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B2B Marketing You Can’t Automate Trust
Automated tweets. Automated nurture marketing. eMail blasts. Auto-reponders. Set it and forget it marketing. Lead generation tactics that don’t generate leads Buy a list of strangers, pour them...
View ArticleB2B Marketing Emergency Lead Generation (video)
Emergency Lead Generation 5-7-13 11.59 AM from Dawn Westerberg on Vimeo. © 2011 Dawn Westerberg Consulting, – B2B Marketing Emergency Lead Generation (video) Related Posts:Hi Gary, Shawn and...
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B2B Marketing Secret: You’ve Got To Be Different When It’s All About The Same
When it’s all about the same in the eyes of your prospects, and you find yourself one of many, it’s time to take a step back and examine your marketing. I came across this quote from David Ogilvy in a...
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